One thing I wanted to accomplish in my final poster was the personality of the font. Neue Haas Grotesk, being a Helvitica based font, is often cropped to show off different parts of the letters. I also appreciate how clean and balance this font appears, I tried to show that in my design as well. I experimented with this idea a lot--my final project looks nothing like any of my sketches. I learned through the process the best way to portray the feeling of this font.